“Real Estate – You Get What You Negotiate” by Nick Pallis ©

It is said that any purchase we make, whether it be to buy a stick of gum or a shiny new car is an emotional decision, and yet when it comes to buying or selling the place we call home, these emotions can run especially high. The challenge arises because often times the most ineffective way to negotiate is from a place of emotion. Yet this is exactly the tendency when negotiating residential real estate, and hence, it can potentially obscure what would otherwise be a sound financial decision.READ MORE

“The Psychology of Pricing To Achieve Top Dollar for Your Home” by Nick Pallis ©

The conversation begins like this – Listing Broker: “We need to lower the list price of your home.” Seller: “If it’s a matter of price, why don’t buyers just make a lower offer?”

If there is a bane to every Real Estate Brokers existence, it’s explaining why over-pricing a home leads to one of the greatest deterrents to selling a home for top dollar. Because psychologically, the closer a home is priced to the market’s true “perception” of value, the higher the eventual closing price. Let’s examine why.

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“A job interview followed by a crucial financial decision – Choosing your Real Estate Broker” by Nick Pallis ©

Given the high dollar stakes involved in buying and selling residential real estate, your choice of representation can add substantially to your bottom line or unknowingly cost you dearly in the long run.

Selecting a competent Real Estate Broker is no different from selecting other professional services e.g. legal, medical, stock brokerage, estate planning or tax services. But given the financial importance of selling or buying a home, hiring the best is not always an easy process. How do you evaluate a Broker to ensure you are making a wise choice?

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