“The Psychology of Pricing To Achieve Top Dollar for Your Home” by Nick Pallis ©

NickPallis-057The conversation begins like this – Listing Broker: “We need to lower the list price of your home.” Seller: “If it’s a matter of price, why don’t buyers just make a lower offer?”

If there is a bane to every Real Estate Brokers existence, it’s explaining why over-pricing a home leads to one of the greatest deterrents to selling a home for top dollar. Because psychologically, the closer a home is priced to the market’s true “perception” of value, the higher the eventual closing price. Let’s examine why.

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